iconic style leader

The completely new Kia Soul has been invigorated and refined – both inside and out. Come take a closer look and see for yourself why the truly iconic never go out of style.

The cars shown above may differ from the models sold in your markets.

Stand out from the crowd even more.

We took a groundbreaking design rooted in funky urban DNA and drove it into the future with bold character line at the back featuring LED Rear combination Lamp.

The cars shown above may differ from the models sold in your markets.

One-of-a kind design honed to perfection

  1. High Intensity Discharge headlamp with LED Daytime Running Lights
  2. Electric folding outside mirror with side repeater lamp
  3. Chrome outside handle

The cars shown above may differ from the models sold in your markets.

Reborn as the king of the asphalt jungle

Soul has been reborn with SUV styling featuring panoramic sunroof, highly functional roof rack, and 18 inch alloy wheel.

The cars shown above may differ from the models sold in your markets.

Please read these Terms and Conditions carefully. If you do not agree to accept them, you should not proceed any further with the “Soul Creator”(“Event”) presented by Kia Motors Corporation ("Kia"). By continuing to participate in the Event, you agree to be bound by the following Terms and Conditions.

The Event is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to Kia and not to Facebook. The information you are providing will be used for marketing purposes by Kia.

1-1. Every application to participate in the Event shall be made by a natural person (“Participant” or “Participants”).
1-2. Entry and participation in the Event is free and you may enter more than once. If you wish to be a Facebook user to participate in the Event, please refer to the Facebook Statement of Rights and Responsibilities at: www.facebook.com
1-3. There is no limit to the number of people that can participate in the Event.
1-4. Employees of Kia (and/or any employee of associated companies of Kia) may participate in the Event for their own enjoyment; however, they are not eligible for any prizes.
1-5. Kia reserves the right to exclude any person, or persons, from the Event who infringe upon the stated conditions of entry. Any person, or persons, using prohibited aids, or otherwise seeking to obtain advantage by manipulations of any kind whatsoever, will be excluded from the Event as well. In such cases, Kia also reserves the right to disallow prizes already awarded and demand return or repayment for the value of the prizes awarded thereafter.
1-6. Participants shall take part via their own Facebook account. Any person, or persons, found using a fraudulent account or not that of their own will have their winning entry voided and Kia reserves the right to pursue legal action.
1-7. Kia reserves the right to refuse or accept any content from Participants that is deemed inappropriate at the sole discretion of Kia.

2-1. The Event 1 is about fill the color on New SOUL and sharing it three of participants’ friend. There is no fee to enter the Event.

Event 1

How to Participate :
Step 1. Choose one of the color chips.
Step 2. Click Accelerator to 3 times and make SOUL color.
Step 3. Share it with three of your friends with comments.
- Comment related to ‘New SOUL’ is recommended.
- 18 Campaign winners who participate will be selected by random draw.
- The Event period is from Aug. 30th to Sep. 30th, 2013

2-2. The Event 2 is about selecting the object and mix to make your own New SOUL’s. There is no fee to enter the Event.

Event 2

How to Participate :
Step 1. Choose one part of the New SOUL.
Step 2. Choose two objects and check the result of mixing and matching.
Step 3. Post the completed image on your timeline with hash tag.
- Posting without hash tag will be eliminated from the winner candidate list.
- 24 Campaign winners who participate will be selected by random draw.
- The Event period is from Oct. 1st to Oct. 10th, 2013

All the campaign winners who participate will be selected by random draw.

4-1. The winner announcement and the prize send-outs will take place after the Event is over.





Judging Criteria





- Nikon 1 J2 Compact System Camera with 10-30mm Lens Kit - Black (10.1MP) 3 inch LCD

All the campaign winners who participate will be selected by random draw.

Participants will share picture and comment to three friends of theirs.



- Facebook credit ($50)




- Nikon 1 J2 Compact System Camera with 10-30mm Lens Kit - Black (10.1MP) 3 inch LCD

Participants will post picture and comment on his timeline with hash tag.



- Facebook Credit $50

4-2. The winner will be notified through Facebook messages. If the winner does not respond to the Facebook message notification within 5 days, another candidate will take his/her place as the winner.
4-3. No cash or prize substitutions are allowed except at the discretion of Kia.
4-4. Although Kia’s distribution of the prizes may be delayed for any reason, no interest will be paid on the prizes, and prizes cannot be transferred without the prior written consent of Kia.
4-5. Kia shall not be responsible for any local tax that the winner is required to pay resulting from the acceptance of the prize.
4-6. If the prizes cannot be awarded due to circumstances beyond the control of Kia, Kia at its sole discretion reserves the right to substitute prize of equal value.

5-1. All contractual obligations of Kia are deemed to be fulfilled on delivery of prizes to the winners. Kia shall not be responsible for any material defect of the prizes.
5-2. Any announcement or publication of winners' names is unofficial and does not constitute a guarantee to the winner that the prize will be awarded to him/her. No potential winner is deemed to have won a prize until his/her eligibility has been confirmed by Kia's verification process.
5-3. Kia shall not be liable for: (i) late, lost, delayed, stolen, misdirected, incomplete, unreadable, inaccurate, misrepresented or unintelligible entries, communications or affidavits, regardless of the method of transmission; (ii) telephone system, telephone or computer hardware, software or other technical or computer malfunctions, lost connections, disconnections, delays or transmission errors; (iii) data corruption, theft, destruction, unauthorized access to or alteration of entry or other materials; (iv) any injuries, losses or damages of any kind caused by the prize or resulting from acceptance, possession or use of a prize, or from participation in the Event; or (v) any printing, typographical, administrative or technological errors in any materials associated with the Event. Kia disclaims any liability for damage to any computer system resulting from participating in, or accessing or downloading information in connection with the Event, and reserves the right, in its sole discretion, to cancel, modify or suspend the Event should a virus, bug, computer problem, unauthorized intervention or other causes beyond Kia’s control, corrupt the administration, security or proper play of the Event.
5-4. By participating in the Event, you agree that no claim shall be asserted against Kia, its affiliates or any of their respective directors, officers, employees or agents in respect of any and all losses or injuries (including without limitation special, indirect or consequential losses), damages, rights, claims or actions of any kind whatsoever that result from your participation to the Event and/or your acceptance and enjoyment of the prize. You further agree to make no claim to Facebook and completely release Facebook from any responsibility in relation to event.

6-1. Participants bear sole liability and sole responsibility for the legality of the data and for ensuring that they have the necessary rights to digital data supplied by them. Participants shall be liable for and hold Kia harmless from and against all losses and damages incurred and suits and claim brought by third party due to possible infringement of intellectual proprietary right of the third party. Participants shall, their own expense, take charge of the defense of any such suits and claim
6-2. Digital data and information must not contain statements of a racist, sexist, defamatory nature, statements glorifying violence or which could be construed as deriding, insulting or similarly offending specific individuals or groups. Any Participants violating this condition will be excluded from the Event forthwith and Kia reserves the right to take further legal action.
6-3. By entering the Event, except where prohibited by law, each Participant agrees that Kia has the right and permission to use and announce the name, picture, voice, performance, background and biographical data, photograph, image, testimonial, or other likeness and/or prize information or personal exposition (and/or any edited portion thereof), and/or any information contained in his/her entry for promotional, advertising, publicity and/or other purposes in relation to the Event.

7-1. The legal relationship between Kia and the Participants is governed by the laws of the Republic of Korea. Any and all legal actions or claims arising in connection with these promotions and contests must be brought in a court of competent jurisdiction in Seoul, Republic of Korea.
7-2. Kia is subject to the Republic of Korea data protection laws when collecting and processing personal data. However, if you communicate with Kia in regards to any and all legal actions or claims arising in connection with this event by email, you should note that the security of Internet email is uncertain. By sending sensitive or confidential email messages that are not encrypted you accept the risks of such uncertainty and possible lack of confidentiality over the Internet.
7-3. Kia reserves the right to amend these Terms and Conditions of entry at any time without prior notice.
7-4. Informative and explanatory material relating to the Event form an integral part of these Terms and Conditions. However, any terms and conditions on the informative and explanatory material relating to the Event that are contradictory to these Terms and Conditions shall be invalid and these Terms and Conditions shall prevail.
INQUIRY: Any inquiry related to participating in the Event shall be sent to either email at onlinesupport@kia.com or Kia Motors Corporation (Attn: Overseas Communication Team), 231 Yangjae-dong, Seocho-gu, Seoul, 137-938, Republic of Korea. Requests received after the close of the promotion period will not be honored.

Your privacy matters to us
Welcome to Soul Creator Event produced by Kia Motors, Inc. (”Kia”). Your privacy is important to us. We have created this policy, which explains what personally identifiable information we collect from you through the Soul Creator Event and for what purposes it is collected. Kia is committed to treating your personal information responsibly and in accordance with the applicable data protection and privacy laws. We believe that it is important for you to know what we do with your personal information when you disclose such information in connection with the Soul Creator Event.

Information Collection and Usage
The term "personal information" used in this policy refers to personally identifiable information both publicly disclosed (such as first and last name) and privately only disclosed to friends and fans (such as e-mail address and nationality).
Basically, we collect your personal information such as Facebook ID through the Soul Creator Event. However, we collect your personal information such as your first and last name and a profile image of your Facebook page in order to notify you and other Soul Creator Event users about prize winning. Also, if you are selected as a winner according to the official rules of Soul Creator Event, you may be asked to provide us with additional personal information required for us to process the giving of the prizes, such as address, telephone number, gender and age.

Automatically collected information

The Soul Creator Event site uses “cookies,” which are small pieces of information that are stored by your browser on your computer’s hard drive. Our cookies do not contain any personally identifiable information and are used to either identify you as a returning customer or improve the experience on our Soul Creator Event. Kia is not responsible for the information collected by these third parties’ cookies or those third parties’ use of the information they collect.

Other use of personal information
In addition to the specific uses mentioned above, we may use the personal information we collect
(a) to contact you about your use of the Soul Creator Event, such as for administrative purposes or to provide you with customer service;
(b) for the purpose for which it was provided, to fulfill or respond to your requests, and to send you the communications you requested; or
(c) to notify you about important changes to our policies.

Identity theft and the practice currently known as “phishing” are of great concern to Kia. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.

Our disclosure of personal information
Except as described in this policy, Kia will not share your personal information with third parties unless you have consented to the disclosure or Kia believes the disclosure is appropriate to
(1) comply with the law or with legal process,
(2) protect and defend our rights and property, such as to determine bill and collect for amounts owed to us,
(3) protect our customers or users, including from misuse or unauthorized use of the Soul Creator Event, or
(4) protect the safety or property of our employees, customers, users or others.

Kia may disclose or transfer your personal information
(1) to its corporate affiliates (for example, its subsidiaries or parent corporation),
(2) to its service providers (like fulfillment, hosting, or payment service providers), but only for their use to provide the requested service, or
(3) where you provide your express consent to the disclosure. Kia will require its corporate affiliates and service providers that receive your personal information to limit their use and disclosure of your information to the purposes for which you provided it.

Kia may collect and create or derive aggregate statistics about our customers and visitors, as well as information related to the Soul Creator Event information that cannot be used to identify you. Although we will use all reasonable efforts to safeguard the confidentiality of your personal information collected in accordance with this privacy policy, transmissions made by means of the internet cannot be made absolutely secure. We will have no liability for disclosure of any information due to errors in transmission, unauthorized acts of third parties, or through the use of third party cookies.

Governing law and settlement of dispute
This policy shall be interpreted and governed by the laws of the Republic of Korea. All disputes, controversies or disagreements which may arise between the parties, in relation to or in connection with this policy, or for the breach hereof shall be settled amicably. In the event that an amicable settlement cannot be reached through such negotiation within thirty (30) days from the beginning of such negotiation, such disputes shall be finally settled by arbitration under the Rules of Arbitration of International Chamber of Commerce by three (3) arbitrators appointed in accordance with the said rules. The arbitration shall be conducted in Seoul, the Republic of Korea, in accordance with the Commercial Arbitration Rules of the Korean Commercial Arbitration Board. The arbitrators shall not have the power to render an award of punitive damages. Should litigation arise concerning this policy, the prevailing party shall be entitled to all reasonable attorney's fees and court costs in addition to any other relief which may be awarded by the abovementioned court.

How to Contact Us
Kia welcomes your questions and comments about privacy. Please give us your feedback via email to onlinesupport@kia.com